![]() In addition to the briefings on Ukraine and the Inflation Reduction Act, the White House has engaged with influencers on student loan forgiveness and Biden did a YouTube town hall about COVID-19 vaccines. I think that partially explains why young people might place more trust in influencers than in journalists." "That persona really is effective in terms of creating this bond between influencers and their followers. "Influencers on social media, they need to project authenticity to come across as being genuine," said Yini Zhang, a professor at SUNY Buffalo who studies social media and political communication. It's a strategy that acknowledges the White House is not necessarily the most effective messenger for all audiences. "The reality is, if we want to go out and talk to a wide amount of people whose lives are going to be impacted by the Inflation Reduction Act, and both take credit and also tell people how they can access some of the benefits, then we need to get out into the digital communities that people exist in - and that means spending time with digital creators who have huge reaches into those audiences," he told NPR. But very often, we're talking to an audience of people who have opted in to hear from us," said Rob Flaherty, the White House director of digital strategy. "The White House social media accounts, they're big, they reach a lot of people. To explain it to more people, the White House decided to hold briefings to "educate and activate prominent content creators to amplify our message on their own online social media channels," according to an August memo. ![]() The White House sees this as a way to reach people where they areĭemocrats want to get credit from voters for the climate and health care measures in the Inflation Reduction Act. #vegan #veganmom #sustainability #environment #parenting ♬ original sound - Ashley Renne As a vegan mom helping parents navigate raising this next generation of kids on a changing planet, here are 3 highlights all parents should know about this bill. The #InflationReductionAct isn’t perfect but it’s progress.
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